We make super

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Super is...

Local

Local

We take pride in sourcing as many local seasonal ingredients as we can to make our products pack a punch with real flavour. Whether it’s hand smoked haddock from near Cullen or specially selected beetroot that’s grown within a mile of the Baxters factory, we take great care and time to make sure our soups taste super!

Family

Family

We’ve been creating and perfecting recipes for over 150 years, from Ethel Baxters original Royal Game soup to our latest healthy Super Good soups developed by her granddaughter (our chairman) Audrey. There’s a soup for every occasion and every family, crafted with the care and knowledge from our kitchen table.

Chefs

Chefs

Our team of expert chefs work closely with Audrey Baxter to develop restaurant quality soups. Leading the team is Darren Sievewright (a past Master Chef semi-finalist). He uses the finest of ingredients and takes time to develop and perfect recipes for all tastes and needs.

Our soups

Super good

Super good

We know all our soups are good, so what makes our Super Good soups ‘super’? The secret lies in our perfect blend of delicious flavours and ‘great for you’ ingredients such as ginger. Eating well really does feel (and taste) great.

Hearty

Hearty

We’ve put our heart and soul into our Hearty soups. But that’s not all! Each can is packed with chunky goodness and up to 3 of your 5 a day. No need for a sandwich, just grab a spoon to feel full up and ready for the day.

Beetroot

Our beetroot really is the pick of the crop. And we’ve made it our mission to make every jar of Baxters beetroot the most flavoursome and succulent available. After all, the best beetroot is…

Crunchy

Crunchy

Selected at the most succulent time of the season, much of our beetroot is grown locally. Not travelling for long distances helps seal in that delicious crunch.

Earthy

Earthy

Always farmed on fertile land, we take the beetroot straight from harvest to Baxters. That way you can enjoy proper beetroot flavour at its fullest and finest.

Healthy

Healthy

Low in fat but full of vitamins and minerals, it’s no wonder we love beetroot at Baxters. And as it’s packed with powerful antioxidants, we think it’s a health food Superhero.